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During one of the bleakest periods of World War II, Victor Berg inherited a ceramics shop on Rantzausgade in the Nørrebro neighborhood of Copenhagen. Victor, an eager young accountant, wanted to bring a bit of life and color into the war-depressed lives of his fellow Copenhageners. He decided the best way to do so would be to add flowers to the shop. The unique combination of fresh flowers and aged ceramics soon made the store a popular place to visit and shop.